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Engineering Services for Programmatic Solutions

Programmatic Advertising Solutions Building and Modernization

Get a Free Consultation
Legacy Software Repair Service
We Serve:
Programmatic Platforms
Media Buying Platforms
Independent Exchanges
SSP / DSP Product Teams
[ how we can help/ ]

Programmatic Advertising Solutions

Supply-Side Platforms (SSP)
Build scalable SSPs for inventory management, yield optimization, and partner integrations.
  • Inventory management and partner onboarding workflows
  • Real-time auction exposure to multiple demand sources
  • Reporting interfaces for publishers and partners
  • Integration with header bidding, direct deals, and PMPs
Demand-Side Platforms (DSP)
Custom DSP engines with real-time bidding, audience targeting, and campaign optimization.
  • Real-time bidding (RTB) engines with sub-100ms response times
  • Audience segmentation and targeting logic
  • Bid shading and optimization algorithms
  • Data integrations: DMP, CDP, 1st/3rd-party audience data
Real-Time Bidding (RTB) Engines
Low-latency RTB engines with custom auction logic, real-time targeting, and scalable DSP/SSP integrations.
  • High-throughput bid request processing
  • Real-time filtering, fraud detection, and bid eligibility rules
  • Scalable architecture handling millions of bid requests per second
  • Low-latency infrastructure optimized for strict SLAs
Ad Exchanges & Private Marketplaces
Infrastructure for open exchange or closed-deal bidding with custom rules and floors.
  • Multi-party auction management
  • Customizable business logic for supply and demand partners
  • Flexible integration points for DSPs, SSPs, and direct buyers
  • Transaction logging and auction transparency features
Handle Real-Time Bidding at Scale
Schedule a Call

Our Tech Capabilities

Technology Stack Assessment
AI-Powered Optimization
Bid shading, pacing models, audience prediction, data pipeline integration
DevOps and Infrastructure Review
Integrations & Partner Onboarding
OpenRTB versions, DSP/SSP partnerships, verification layers, header bidding
Cybersecurity Audit
Infrastructure Optimization
Cloud cost audits, Kubernetes orchestration, scaling real-time pipelines
Integration Potential Assessment
Technical Due Diligence & Audits
Platform audits for investors or internal modernization roadmaps
Integration Potential Assessment
Maintenance & Support
Support for production workloads, critical incident resolutions, performance updates, and security improvements
Integration Potential Assessment
Privacy-Ready Programmatic Engineering
Privacy-safe bidding pipelines that comply with GDPR, CCPA, TCF 2.2, and evolving global data privacy frameworks
Integration Potential Assessment
Real-time Data Processing & Analytics
Implementing streaming data architectures; low-latency decisioning pipelines
Integration Potential Assessment
Scalable Event Pipelines
Kafka, Flink, Spark, high-volume streaming architectures

Video Ad Tech Platform

Reduced infrastructure costs by
89%
“Everything the other dev firms were unable to do...MEV can do! 3 months.”
MEV team modernized a legacy platform running on outdated 2016-era technologies with no documentation, no CI/CD, and an overprovisioned infrastructure. A few previous teams struggled to revive it, but we successfully brought it back to life.
More Details
What We Also Did:
  • Conducted a full infrastructure audit and eliminated unnecessary resources
  • Developed infrastructure as code (Terraform) from the ground up for repeatability and scalability
  • Upgraded infrastructure to leverage managed services, reducing maintenance overhead
  • Successfully launched a new development environment, making iteration and testing effortless
  • Containerized applications, enabling configuration via environment variables
  • Built a CI/CD pipeline from scratch for seamless deployments

Tech Challenges & Solutions

Problem Area
How We Handle It
Integration Complexity
Custom integration layers, SDK integration, adapter development, publisher-specific onboarding pipelines
Data Infrastructure Gaps
Implementing data layers, ETL pipelines, and real-time analytics with Kafka, Snowflake, ClickHouse, and BigQuery
Modular Product Build
Component-based architecture, microservices, event-driven design, real-time decision engines
Ad Tech Protocol Nuances
Protocol-compliant custom adapters, RTB endpoint development, Prebid wrapper customization, version bridging
AI/LLM Gaps
Embedding models, transformer-based NLP (OpenAI, Vertex AI, Bedrock, etc), real-time categorization engines
Legacy Technical Debt
Code refactoring, service decoupling, performance tuning, observability stack, protocol upgrades, CI/CD pipelines
Real-Time Optimization
Traffic shaping engines, ML-powered routing models, real-time metrics aggregation, auto-pilot optimization layers
[ testimonials/ ]

Our Clients Say

C.J. Bowden

C.J. Bowden

Founder, CEO at Drexx

I used two different development firms before finally finding MEV. We have a video advertising technology platform --- with over 140 repositories at GitHub --- so it was (and is) a lot of work, but the MEV team has been amazing. They, unlike the other firms, document everything with a clear plan, weekly calls, and they do what they say they will do --- on time and on budget. They also came to me with solutions and creative ideas. Their team is pragmatic, hard working, diligent, and extremely competent. I cannot say enough good things about them.

see more...

Jason Greene

Jason Greene

Head of PubDev & Product at Fastener.io

Like an extension of our team, we booked daily calls throughout the duration of our initial contract to build a B2B Platform facing senior leaders in Media; I say initial as we fully intend to continue our engagement. Thoughtful, experienced, consultative and incredibly efficient, I would not hesitate to recommend MEV (we worked with Olesia, Bogdan and Max with Alex guiding the business side always with professionalism and candor). If you're building something, talk to MEV and then hire them.

see more...

Mike Medsker

Mike Medsker

Co-Founder and President, Focal Revenue

MEV has a deep desire to understand what a platform does, what functionality it delivers, and how it creates value for customers. That allows MEV to develop technology solutions that not only solve complex challenges, but also build a platform that is scalable and extensible. As we’ve grown to 400 hotels, our system’s performance is keeping pace, and our integrations meet the demands of our customers.

see more...

It’s Always Wise to Get a Second Opinion

We know trust isn’t earned through a fancy website or slick copy. Want to hear about MEV straight from the source? We can connect you directly with our clients.
Put Me in Touch

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FAQs

Got questions? No worries, we've got all your answers covered in our FAQ!
Can you handle GDPR, CCPA, and other privacy compliance requirements?

We’re familiar with the major privacy frameworks (GDPR, CCPA, TCF 2.2, etc.) and understand where privacy touches the programmatic stack (bidstream data, logs, consent signals, etc.). But just to be clear: we’ll always expect the client (or their privacy counsel) to define the exact compliance boundaries, and we’ll handle the technical side accordingly.

Do you provide support after development?

Yes. Once active development wraps up, we can continue maintaining and supporting your platform through our Maintenance and Support Service. We make sure all necessary tech updates are handled, the product stays stable and secure, and you have the ability to roll out new features when needed.

How long does it take to build custom programmatic advertising software?

That depends on what we’re building. A lightweight prototype might take a few weeks. A full-scale, enterprise-grade platform takes significantly more time. We define the scope early and provide realistic timelines.

What affects the cost of Programmatic Advertising Solutions?

A few things: project complexity, integration needs, compliance scope, data volume, and long-term support requirements. We’ll break it down clearly with no surprises.

What makes your approach different?

We combine deep technical expertise with an understanding of how AdTech works. That means less hand-holding, fewer misunderstandings, and faster progress. We don’t just build software for programmatic services—we build exactly what your team needs to move forward.

Can you help us integrate new DSP or SSP partners?

We handle full-cycle integration: OpenRTB protocol adjustments, bidstream mapping, reporting pipelines, error handling, and partner-specific onboarding workflows.

Do you work with legacy codebases?

That’s actually one of our core strengths. We’ve stabilized and modernized legacy RTB engines written in older tech stacks. We typically apply gradual decoupling strategies to modernize critical components without disrupting production traffic.

Do you specialize in programmatic advertising software development or serve a broader market?

Over the past 20 years, we’ve worked across different industries, but we have a successful portfolio in programmatic advertising software development.

Can you help with cloud cost optimization for our RTB infrastructure?

Yes—we run detailed infrastructure audits for programmatic advertising solutions focusing on real-time workloads (bidding engines, stream processing, log pipelines) and find cost reduction opportunities.

[ contact us/ ]

Let's Talk Business— No Sales Pitch

We’re not fans of pushy sales—and we bet you aren’t either. Let’s chat about where you’re at and see how we can make things easier.
[ contact us/ ]

Let's Talk Business— No Sales Pitch

We’re not fans of pushy sales—and we bet you aren’t either. Let’s chat about where you’re at and see how we can make things easier
We’ll get back to you within 24 hours:
Alexandr Natskovich
Alexandr Natskovich
Founder & CEO
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