Platform update (from MVP to working system)
When we joined, Fangage already had an MVP. It proved the idea, but it wasn’t ready for real operational use or scale. We updated the platform so it could support day-to-day work and real events.
The updated platform included:
Multi-site management. Ability to manage multiple client sites from a single admin area.
Event management. Create and manage events, including dates, livestream links, banners, and descriptions.
Photo workflow. Upload photos, review and approve or reject them, edit messages, and handle consolation photo flows.
Celebrity management. Centralized celebrity profiles reused across events and sites.
Email control. Global email settings and templates, with the ability to edit and enable or disable emails.
User management. Manage internal users and access rights.
Discovery and audience clarification
In parallel with the platform work, we ran a short discovery phase with the Fangage team. The focus was to:
understand how the product was actually being used
identify the most realistic customer groups
define what each audience needs to see and understand
Brand and messaging basics
We created basic brand and messaging guidelines. This included:
a clear explanation of the product
consistent language for external communication
simple rules for how Fangage presents itself
Website rebuild (go-to-market layer)
Working website model delivered in 4 days:
focused on explaining the product clearly
structured to support inbound requests from teams, partners, and event organizers
