Background

Quadrum, a high end Jewelry Retailer based in Boston, wanted to upgrade their longstanding online gallery to an eCommerce site. We worked together to build a website that reflects Quadrum’s sophisticated ambiance, with a clean modern design that is simple yet fully featured.
 
 

Intuitive User Experience

Working with Quadrum closely to understand their sales process, we found out that customers often came into their store to purchase a set of matching pieces. A non-linear User Experience was developed that allows users to simultaneously browse different types of jewelry, such as earrings and necklaces. Instead of forcing users to view bracelets then separately browse earrings they can search for both by filtering down products.

QuadrumUX-diagram-b
 
 

User Interface Design

We took design cues from their old site to create a new and fresh look that still retained long standing branding elements.

UI-before-and-after
 
 

Effortless Content Management

A A custom built Content Management System gives Quadrum full control over their sites content. It was also seamlessly integrated into their Point Of Sales system, centralizing the management of their inventory.