Carol Levy is a jewelry designer whose high end jewelry is all one of a kind. She looked to MEV to create her web presence and boost their brand visibility online. In order to establish her as a brand we created a sleek portfolio website featuring our dramatic photography of her jewelry line. We wanted to keep the sites design minimal yet elegant in order to keep the focal point on the large format photographs of the jewelry.

Firenze Jewels, a family owned high end jewelry store in midtown Manhattan, needed to create a website that would showcase their jewelry to a wider audience. As a small store without a strong brand, it was essential that the design of their e-commerce website inspire confidence in new customers and communicate their commitment to selling only the finest quality jewelry.

To begin to establish Firenze Jewels identity we created imagery for the homepage and category pages that was colorful and creative. With the aim of leaving a memorable impression on first time customers the colorful photography works to keep the site interesting while people browse, breaking up the monotony of regular product shots. Also essential, was for the design to properly facilitate an ease in browsing, encouraging customers to look through Firenze Jewels extensive inventory.

Ideal Brilliant has, over three generations, become established as one of the most respected diamond companies in the business. We worked with them to redesign and modernize their web presence, propelling their online selling and marketing strategies for the future. First, we needed to update the visual design to coincided with their print marketing campaign. Then we rebuilt, and redesigned, their diamond search allowing customers to easily navigate through Ideal Brilliants huge diamond database. We also directly integrated their inventory software into their website, removing manual upload and streamlining their business, so that the online database remained up to date with listings of the latest inventory.

When Jennifer Phelps-Montgomery, an experienced jewelry designer, decided to create a new line she turned to MEV to develop a visually unique e-commerce platform that would be the core of her business. We wanted to visually distinguish her site and create a user experience that would immediately begin to build a customer base and establish a strong brand image. The website was built with a highly customizable administrative interface that puts full control of the entire business in Jennifers hands. Jennifer can easily upload and manage her burgeoning product line and expand the site as her business rapidly grows.