Ideal Brilliant

Ideal Brilliant has, over three generations, become established as one of the most respected diamond companies in the business. We worked with them to redesign and modernize their web presence, propelling their online selling and marketing strategies for the future. First, we needed to update the visual design to coincided with their print marketing campaign. Then we rebuilt, and redesigned, their diamond search allowing customers to easily navigate through Ideal Brilliants huge diamond database. We also directly integrated their inventory software into their website, removing manual upload and streamlining their business, so that the online database remained up to date with listings of the latest inventory.