Firenze Jewels Online Store

Firenze Jewels, a family owned high end jewelry store in midtown Manhattan, needed to create a website that would showcase their jewelry to a wider audience. As a small store without a strong brand, it was essential that the design of their e-commerce website inspire confidence in new customers and communicate their commitment to selling only the finest quality jewelry.

To begin to establish Firenze Jewels identity we created imagery for the homepage and category pages that was colorful and creative. With the aim of leaving a memorable impression on first time customers the colorful photography works to keep the site interesting while people browse, breaking up the monotony of regular product shots. Also essential, was for the design to properly facilitate an ease in browsing, encouraging customers to look through Firenze Jewels extensive inventory.