Evolution

Situation

A landmark in Manhattan's SoHo art district, The Evolution Store sells unique natural history collectibles. They needed an e-commerce website that was able to handle the massive variety of diverse products which they carry. The navigation and layout had to be flexible to accommodate the unusual selling requirements of their expansive inventory. It also needed a fast and user friendly infrastructure that allowed the store to upload and manage thousands of unique products.

The details of the site were an important way to capture the unique look and feel of their walk in store.

Strategy

Our goal was to create a new site whose strong and unique web presence would accurately represented the stores visual appeal. Concurrently, it would need to be able to handle and organize the massive amount of diverse products which The Evolution Store offers. We planned to deliver a comprehensive web platform which would be able to flexibly adjust to the various needs of the different product categories. We specifically worked to create a custom structure that would allow an intuitive shopping experience which replicated browsing the actual stores amazing variety of items.

Results

An upgraded new image and strong web presence have helped redefine The Evolution Store to customers worldwide. The new structure has enabled them to diversify their online sales and expand their market base. Highly customizable, the back end interface puts full control of the website completely in their hands allowing them to manage and expand the site on their own.